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Internationalization

Make your investment decisions based on facts instead of feelings, hearsay and rumours. Start up new markets with CMI. We suggest to proceed as follows:

  1. Market Research
  2. We check existing competitors and their products, pricing, sales methods, market shares and advertising messages.
     

  3. Customer examination
  4. We work out the criteria for the survey and choose the appropriate locations.
     

  5. Survey
  6. We choose and train reliable interviewers and locations preferrably with high frequency for a good cross-section of the socio-demographic data.
     

  7. Evaluation
  8. We conduct the evaluation with SPSS (statistical program of social sciences), giving various correlations and external benchmarks.
     

  9. Comments
  10. We present the results together with our comments and suggestions.
     

  11. Test Sales
  12. We plan and carry out test sales with the sales techniques taken from the original country. These test sales are evaluated and results will be presented together with our analyzis and comments.
     

  13. Executive Search

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  15. Training

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Are you interested? Simply send us an E-Mail and we will be happy to inform you in detail!