Research/
Empirische Sozialforschung

What can a company do to stand its ground on the market and to increase its efficiency immensely in times of resource shortage?

The correct answer is customer and employee loyalty.

The key points in this company strategy are Customer Orientation and Customer Loyalty, as well as employee loyalty.

Consequently, it is vital to take customer orientation as the central focus on all marketing strategies. This will be a means for successfull

Differentiation from competitors!

Reliable data taken from a professional market and image analysis are essential for receiving a realistic picture that the consumers, possible consumers and employees have of the company.

Further important details are needs, expectations and requirements towards the company and the product. With this data, a target-oriented strategy can be developed and turned into operational marketing measures.