Make your investment decisions based on facts instead of feelings, hearsay and rumours. Start up new markets with CMI. We suggest to proceed as follows:
We check existing competitors and their products, pricing, sales methods,
market shares and advertising messages.
We work out the criteria for the survey and choose the appropriate locations.
We choose and train reliable interviewers and locations preferrably with high
frequency for a good cross-section of the socio-demographic data.
We conduct the evaluation with SPSS (statistical program of social sciences), giving
various correlations and external benchmarks.
We present the results together with our comments and suggestions.
We plan and carry out test sales with the sales techniques taken
from the original country. These test sales are evaluated and results
will be presented together with our analyzis and comments.
Are you interested? Simply send us an E-Mail and we will be happy to inform you in detail!